Tuesday 14 July 2009

Analysis of Website for Feist


The website for artist Feist uses a large image as its centrepiece advertising the artist's newest album, The Reminder. The artist is featured in a close-up shot next to the album to establish the relationship. Below the fold, fan photos of the artist's live performances on tour advertise the tour itself and also her skills as a live performer.

The main navigation bar links to the artist's news, tour details, news articles, photos, videos, albums and online store. These pages use rich media such as audio and video to create a vivid image of the artist to intrigue the viewer and draw them into her star image.

The key image of Feist's silhouette is used four times on the landing page, once as the favicon, and also above the header image, tour archive sidebar link and the album cover itself featured in the header image. The 'rule of 3' in marketing says that you must present a key image to a viewer three times before they remember it. The use of the silhouette three times on the page and once in the favicon is consistent with this and helps create a recognisable logo for the artist.

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