Draft Digipak

I decided to use a brown/sepia tone throughout my digipak design in order to reflect the guitar-led song.

The font I chose for the Arcade Fire logo is cursive in order to evoke a sense of class and elegance. I spaced out the characters a little to give the logo easier readability. The font for the album name Funeral was chosen as a serif font that resembled Times New Roman, connoting seriousness and officiality. It was a smaller size than the band's logo in order to emphasise their brand.

The image of my music video narrative character's face dominates the front cover, with a long horizontal lens flare overlapped. I used this image of a line of light to represent a road, aka the journey of the character as he runs away from home in the narrative of the video. A similar image was used on the back cover of double yellow lines on a road. I wanted to use the image of the character (a child's) face prominently on the front cover to convey a sense of innocence and happiness, appropriate for the tone of the song's lyrics.

The front cover actually has three layers of imagery taking place. The bottom layer is a photo of a road, taken from a car as it was fast driving down it. I chose this to further the symbolic theme of travel. The character's face is overlayed on top, with both a gradient mask fading him out from the corners in a vignette and also spotlights applied to his eye area and hand. This allowed me to focus in on the character's face itself, and fade away the less important elements such as skull and arm, that did not connect emotionally with the viewer as his eyes did. The topmost layer is a photo of double yellow lines, blurred and overexposed to create a lens flare-esque style of image that burns through the image of the child's face to create a beam of light. This rather complicated effect was used to convey the connection between the character and his journey. His running away in the narrative of the video brings metaphorical light to his dark, dingy life, in which he is unhappy at home.